Through reading books and immersing oneself in invisible lands created by the rich imaginations of talented authors, a person can live many lives, get to know unusual characters and even fall in love with some of them. But in addition to the magic written on the pages, these books possess another enchanting spell: The colourful illustrations, exquisite fonts and the unique smell of paper and ink. Alexey Zaherenkov is the founder of a St. Petersburg publishing house famous among bibliophiles and collectors of rare books. He is a firm believer in the fact that everything about a book should be perfect: Its cover, illustrations and content.