Five years is enough to celebrate though a little, but a full-fledged jubilee. The first reason to drew some conclusions. The organizers of the International Tourist Exhibition Intourmarket can be proud of the result they've reached, since for the 5 years of the existence the exposition has become the major place of meeting for tourism market players, including both Russian and foreign representatives of the industry. This year the area of the exposition increased two times against last year, when the Exhibition Intourmarket was held for the first time. Today 1200 participants from 125 countries presented their stands at the IEC Crocus Expo. Every stand, presenting one or another region, was as unique as every distinctive territory of the world's largest country. Wonderful place, where the centuries-old traditions of indigenous citizen are preserved and modern infrastructure is constructed, Yamal was demonstrated by Ded Moroz himself, more precisely put, Yamal Iri*. The stand of Rostov region, which is the richest territory of Russian South, where the historic and cultural potential of various milestones and peoples combine with natural treasures, looked like a theatre with featuring Anton Chekhov. Major trends of the Exhibition Intourmarket-2010 are promotion of national tourist product, demonstration of huge potential and investment attractiveness of Russian regions. The event is supported by the Ministry of Sport, Tourism and Youth Policy, the Federal Agency for Tourism, Tour Operators Association, Russian Union of Travel Industry.

* Yamal Iri is a new character associated with Christmas in the Yamalo-Nenets Autonomous Okrug, Russia, a counterpart of Ded Moroz and Santa Claus.